Choose Your Business Name 

Start with the legal name of your business. If you have not yet chosen an official name, brainstorm a list of names and keywords that best describe your business. Use the Altrafast.com SmartSearch tool to find out which items on your list (as well as common variants) are available for purchase.

Longer and more complex names are more unique and therefore more likely to be available. Shorter, simpler names are easier to remember but may be unavailable. For professional assistance with the naming and branding of your online business, contact www.innoviv.com.

Once you have found the available name(s) that you would like to use, choose the domain name extension that best fits your organization. Commercial enterprises usually use .COM, .NET, or .BIZ, while non-profit enterprises usually use .ORG or .INFO. Protect the originality of your online brand by purchasing related extensions and also common variants or misspellings of your name.

If you find a domain name you want that is about to expire, you can purchase AltraFast.com’s DomainAlert® Pro service to monitor the domain name and automatically attempt to purchase it as soon as it becomes available.

When purchasing your domain name(s), make sure to check out our optional services as well. Private registration can protect your identity from spammers, and auto-renewal will ensure that your subscription never expires.

Get Branded Email Service 

One of the most important and affordable ways to project a professional image is to use an email address that matches the name of your company. Give your customers the confidence that they are dealing with a professional and a true representative of your company.

With Altrafast.com’s affordable email packages, getting professional email service is now within reach for everyone, even if you only want a simple @YourName.name email address for personal use. Just add an AltraFast.com email package to your cart and you’ll be emailing in no time!

Every email you send out is a branding opportunity and should be from an email address that ends in your official domain name. The signature of every email message should also contain a link to your official web site!

Don’t forget to add your new email address to your business card, web site, brochure, and all your other marketing materials.

Create and Host Your Web Site 

If you already have a web site, you can start saving money immediately by signing up for one of AltraFast.com’s web hosting plans. Just upload the files and you’re ready to go.

If you don’t already have a web site, you can use one of AltraFast.com’s WebSiteTonight® templates to launch a professional web presence immediately without engaging a designer or programmer. Simply write the text on the fly or paste it in from your other marketing materials.

If your business requires a professionally designed, custom web site, contact www.innoviv.com for professional web design assistance.

Drive Traffic to Your Web Site 

The best web site in the world is only valuable if people can find it. Simply putting a web site out there is not enough! You need to submit your site to popular search engines and optimize your site so that it places highly in search engine results.

AltraFast.com’s cutting-edge TrafficBlazer® can ensure that your web site is listed with search engines and optimized for search. It can also provide valuable reporting to help you target and reach the most appropriate audience for your business.

For professional assistance optimizing and marketing your web site, contact www.innoviv.com for assistance.